Working the Algorithm

Social media…Facebook, Instagram, Twitter, Snapchat, blogs, Pinterest, LinkedIn, TikTok… we all probably use at least one or more forms of these almost everyday.

How much do you know about the algorithm???? The set of rules that organizes, filters, and sends content into your social media feed.

I can tell you I am still learning about how the algorithm works in Instagram and Facebook. When I started this journey five and half years ago, I didn’t even have a Facebook account.

As our business grew, the interest intensified for me to dabble into the social media world, get the word out about our business ownership and the services/products we provide to our community.

The more I used these social media sites, the more I wanted to know truly how all this works… It has been informative for me, so I thought it might be valuable for you as well.

Hopefully you will find this useful as you navigate your favorite social media pages. I know my actions have changed since I have learned more about how the algorithm works.

Please don’t take this as an exclusive piece of knowledge, this is only a small portion of what I have researched and learned.

In Instagram, once your content is posted, it will go to the people who are the MOST active on your Instagram feed first. Instagram sends it to these folks first… those who comment, engage regularly with your posts… (hit the heart ❤️ button, commenting etc.)Once these folks are active on the new post, and they react to it, comment or ❤️, the algorithm will push it out to a larger audience.

The better the “new” post does(❤️ or actively making comments) more people will get to see your post.

The same happens thing to your post if those key followers DO NOT react to your latest post. If they don’t ❤️ it, or comment, the post will be shown to fewer people.

The “average” lifespan” of an Instagram post is about 24 hours. 😳Whatever message you wish to convey, the span of time is short and fleeting. The same Facebook post does seem to have a longer life span if the post performance is good.

Facebook also seems to track your “favorites”…Those you interact with while on Facebook and you tend to see those posts more frequently.

Next, let’s talk about making comments on Instagram and a Facebook post, keeping the algorithm in mind.

The algorithm loves to see a comment that is more than 4 words, in essence a sentence.

When you type 4 or more words into a comment, It is a strong indication that you took the time to engage,( stop to read it) & gave a thoughtful response back.

Leaving a comment like a single ❤️ or even a 👍🏻 could be an indicator of a bot to the algorithm.

Posts that have thoughtful engagement do well, on both Instagram and Facebook.

So if you truly love a post, then take the time to send an appropriate reaction. Honestly, a well thought out response is what most people love.

We have truly been blessed with AMAZING followers!!!! Many do take the time to react to our posts and we appreciate it so very much.

Please continue to support your favorite small businesses. One small significant way in which you can do that is easy…hit that like/love button or comment on posts. The algorithm is looking for these type of activity from users.

In order to grow our account, we have to continue to get out there to a wider audience within our hardware community. So we need your help in order to continue to grow in an authentic & organic way. The most simple ways I have previously mentioned, but a “slam dunk” is to share the post.

In Facebook it is easy to do, hit the share icon and send it out to your own personal feed where more folks will see it.

Instagram works a little bit differently in order to share content that was posted. The paper airplane icon sends content to your story. This is a good way to share information with others.

Speaking of stories… Instagram Stories are huge!!!! Most Instagram followers view at least some IG stories each day. Stories are a quick way to view fun, quick bits of content.

Stories are an EXCELLENT way to engage with followers. Particularly, getting feedback on what followers love. The more feedback you can give your favorite businesses, the better they can serve you and your greater community.

So participate in polls and those slider stickers… send a message in DM if you love a photo from a story. All of these count as good engagement, which is absolutely amazing news for continued growth and spreading awareness of services/products that businesses are offering.

In closing, you as a follower, have a tremendous amount of influence on how your favorite businesses will grow. You can be passively active in your social media pages and small businesses can continue to fight the algorithm or you can assist them in continuing growth.

Our growth has been slow but steady over the last few years and we applaud your efforts and support.

Ultimately, social media is more than algorithms, hashtags, &followers. When you have the opportunity to connect with a group of people who have similar interests, it can be powerful.

Social media has created connections to friends and family all over the world.

Connections… part of our why we do what we do, helping our customers and followers within our community to find what they need in our hometown hardware store, no algorithm is necessary for that.

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