One of my all time favorite flowers is the Daisy. I love the simplicity of this flower. Nothing is more beautiful than a field full of daisies in bloom. Daisies can symbolize new beginnings, purity, happiness, or even motherhood. I just love that!!!
In 2015, my family experienced a new beginning with the purchase of Wilkes County Hardware. One of the items at the top of our “to do list” was to make the store more inviting to ladies. I wanted to be a big part of this journey with my husband.
In the former years of ownership, ladies only came into our store to have a key made. By the way, WCH is known for the accuracy of our keys. Very few mistakes are made with our key cutting. If an issue arises with a key, we fix it, no charge!!! Definitely not like the box store experience… Anyway, one of the first items was to create a more lady friendly shopping experience. I wanted to keep it simple, like the daisy. Our store is rustic & vintage , like the daisy but it needed to “be soft around the edges” and happy to see you like the daisy. Wilkes County Hardware was no longer a place for just the men to gather, all are welcome!
So as hardware novices, we went off to our first hardware show in New Orleans. One of the our first purchases at the hardware show was Holland Bulbs—- you guessed it, flowers. We came back with lots of ideas and challenges to face. But we “plunged ahead”- no hardware puns intended, goal one in progress….
Once word got out about the changes in store services, and items available for purchase, women began to shop with us. We began to sell items that had never been offered at Wilkes County Hardware such as, gardening supplies, & gardening accessories. It was a new local shopping experience could not be found anywhere else in our small hometown. Women were steadily coming in and felt comfortable shopping with us!!! Yes!!!! Success!!!
Now we are still trying to keep our message simple like the daisy- welcoming, & happy. We gladly welcome all who visit our historic hardware store. It is always a pleasure to visit with locals and out of towners. It is definitely a unique shopping experience- not many people get to see a working freight elevator in the middle of the store!
Many of our local residents come by to get the basics they need for their home, or business, or they are seeking expert advice on a specific topic.
It is amazing to see how our “field of daisies” has changed so far… can’t wait to see what else will blossom in the future.