#Wilcostrong

What is Wilco…

We live in Wilkes County, NC. I guess you could say the “younger generation” have been calling our county, Wilco for several years. A fellow business owner, Cook’s Sporting Goods, has been able to market that effectively for the last few years. It has become quite trendy/fashionable to wear Wilco gear.

What is #Wilcostrong…

Simply put, our Wilkes County community pulling together and working together for a greater good during this COVID crisis.

Idea Time…

Back in March 2020, local restaurants had already been forced to do curbside only. The stress was already beginning to show and many local businesses were anxious about what was going to happen next. Our small town has taken several hits to our economy in the last several years. Major businesses have left, & corporate offices are gone. Food insecurity is a issue for more people than some people care to realize. I felt we needed to be working together to share our stories in order to help each other. Cook’s Sporting Goods had started to share out other small businesses Instagram stories each day… The Cook’s team and I had discussed potentially doing that to direct more business information flow to local businesses & locally owned restaurants. This sharing of information was to help our community to be more aware of current changes in business hours, new menus, new products, curbside services, etc. (By the way, this was all before the NC state executive order to shutdown).

Original WCH hardware store post…

Here is the direct context of the Facebook/Instagram post from March 18, 2020…

“So many businesses in our small town have been dramatically impacted by the current health crisis. We are open for business and several other small businesses are offering curbside service. Find our Instagram stories for local updates from other local businesses across our 2 towns. We are #wilcostrong!!! Other local businesses, we encourage you to use this hashtag to show support for our community. Simply add your business logo or storefront to this hashtag and share out to your Facebook or Instagram page and let’s work together in order to keep our local businesses functioning during this unprecedented event. Feel free to share other small businesses posts to share information out to a larger audience. We can do this together!!! Lastly, a BIG thank you to our followers and customers who continue to shop local!!! We couldn’t do this without you!!! 😊”

So that was it…

A simple post asking for fellow businesses to tag posts using a hashtag and to work together.

What happened next…

I received a text message from a friend once he saw the logo on the Cook’s Sporting Goods Facebook page with a Wilcostrong logo- he made a suggestion of a t-shirt using #wilcostrong as a 💡 idea. One quick phone call and the Cook’s team began to seriously work on this potential new idea…. Here you go, the birth of the t-shirt fundraiser project began…..

Hashtag time…

So we had the hashtag #wilcostrong and it was starting to trend among local businesses, folks were sharing each other’s posts via Instagram stories, helping to spread the word about local businesses. It makes me smile just a little bit wider each time I see another local business sharing what someone else is doing😊

T-shirt design…

#Wilcostrong was beginning to catch on, we had an idea and we wanted to capture the movement in a positive direction. The idea of t-shirt design was in the works. The team at Cook’s got busy working on a design with an old school pickup truck, loaded with goodies from shopping trips at local retailers without specifying names. It would be virtually impossible to name every small business in town. Cook’s team worked with us as equals- we helped to pick final design & color of the t-shirt. By the time the shirt was ready, to print, NC Business shutdown was in effect. Many of our neighbors in Downtown North Wilkesboro are currently closed and unable to do business as usual. 😢

Giving Back…

We were all in agreement that too many local folks had already been impacted by the NC state shutdown. So it was agreed by all involved that we should give proceeds to Samaritan’s Kitchen.

At least $5.00 or more of t-shirt sales ( per shirt) would be given back to Samaritan’s Kitchen. Samaritan’s Kitchen serves as a local food pantry for our community. Each week, volunteers help to organize and bag 700 “backpack” food bags for needy local students& their families each and every week!!! With the current Covid crisis, teachers, & counselors, or bus drivers are delivering those out to student families if they are unable to get to school each week!!! So, the need is great inside our community and constant.

Results are still coming in…

At the time this blog post was posted, 286 t-shirts have been sold so far!!!! One local business owner ordered t-shirts for their entire staff😊. Orders are continuously coming in each day. Absolutely amazing!!!! 💕

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