Brushy Mountain Apple Festival

If you are a local, you know the first Saturday in October is always the date set aside for the annual Brushy Mountain Apple Festival. This year will mark the 42nd year of festivities 🍎🍎🍎. It has become a bit a tradition for folks in these parts… either you flock to downtown North Wilkesboro and embrace the festival or you ignore the downtown area totally. There is not much in between. People either are ritual followers of Apple Festival or not. As a downtown merchant, we are in the first category. We love it! 🍎🍎🍎🍎

It is a unique way to experience the festival through the eyes of a downtown merchant. After purchasing the hardware store in 2015, we were told by our existing staff that they tended to close early on Apple Festival Day— they always worried about people asking to use the bathroom. We found out pretty quickly that it was not the case. In the past few years, only a handful a folks have ever asked to use our restroom. It was not a legitimate reason to close our doors to a very captive audience who are ready and willing to flood inside our doors to browse around and shop.

Many people who are Apple Festival 🍎goers return to our store to shop each year because they love being in our store. We love to see them each year. There are certain items they have come to expect to find in our store- Mrs. Hanes Cookies πŸͺ for example…

It takes loads of preparation for Apple Festival. Usually at the August Hardware show, we always try to target some of our new product offerings to be in store by Apple Festival Weekend. We are well on track this year.

This year a few of our local artisans will be in store to talk to our customers as they are shopping. They get to see their products in store. Now our customers can put a face/name to a specific local artisan. I am hoping for a great showing for all!!!!

The morning of the Apple Festival 🍎 many craft vendors come inside our store to purchase last minute items they may need to finish up the setup process. That takes lots of planning on our end, & we have made a coordinated effort to stock essentials that might be needed- from the proper fire extinguishers, sharpies, duct tape, tarps, extension cords, etc.

Finally, that preparation is executed on the day of Festival… we arrive early to serve those vendors early- we set up our store beginning around 5:30am so we are ready to go, and we will work a long day- closing our doors as the festival breaks up and clean up begins.

Apple Festival is a big day, the crowds are usually big, and we love to see a full downtown. As a downtown merchant, it makes for a full heart ❀️ to see the streets packed with people and activity. Are you ready for the Apple Festival??? 🍎🍎🍎🍎

Customer Service and a new tv…

Ok, I have a bit of a story to share, so this maybe a long one folks. A few weeks ago we decided to switch our tv service up, & in the process of learning about this new system we were looking at, the discovery was made that our tv HDMI ports were not working😩. A new tv was on the horizon for us to purchase sooner than later.

Richard checked prices online and then we decided to “store shop” and make a purchase. This was not supposed to take weeks!!!! Well, it has….

Our first big box store shopping experience was shocking. Only 5 of the TVs were on in the electronics section of the store. We asked about a specific model, could they turn it on- the response was “no”and a way far out tale of why they couldn’t turn them on… A manager complaint soon followed after we left the store.

After the first store experience, we decided to wait until after we returned from the Chicago Hardware Show before we made the tv purchase… to be continued

Big box store number 2 the service was lackadaisical. We asked about a specific tv, he went to see if they had it and returned and said “no we don’t have it” and pretty much walked away. 😳

Big Box Store 3 we never saw a sales person… tv we thought we might like was not in stock, left this store our options were quickly running out! 😩

Our final redemption of good customer service came at the last store we visited. Thank you Noah!!! He walked right up after we had looked around for a few minutes, asked us what we were looking for, price range, brand preferences… you name it, he covered it all! He was so helpful. Y’all, this young man got it right!!! The great customer service didn’t end there. Our tv was not carried by us to our car… no way- these folks placed inside the vehicle and did it with a smile. Amazing experience!!!!!

Before we arrived at the last store, we were dismayed at quality of service at every store we had been to, really this should not be a hard task!!! 😳

So what is the point? I’m not really sure why people are flocking to the box stores to get service that is substandard. We often hear from our customers that, “I can never get anyone to help me at …., I know you guys can help me”. At Wilkes County Hardware our customers are valued, we wish to meet their needs or try to find alternative solutions if we cannot help them out with a specific product.

Carry out to car is a great way help our customers with larger items that maybe heavy or bulky. We never want our customers to feel the way we felt as we shopped for a that new tv.

Our goal at Wilkes County Hardware is to follow the pattern of great customer service that Noah beautifully modeled: listen, ask questions, offer solutions, wait time for decision making, & follow through on purchase (carry out- if needed or requested) all in a polite manner.

Thank you for shopping local!!!! We appreciate your support πŸ˜ŠπŸ˜‰.,

Shop Local

Friday evening our local community was humming with activities. Downtown North Wilkesboro hosted the Art Gallery Walk. People were everywhere in the downtown area visiting the gallery, & the downtown stores were full of great artists. Many good friends and customers took time to stop into our store to say hello to us & watch Keegan Watson work wonders with wood!!! Thank you!!!! Richard & I had fun visiting with everyone & thank you for shopping local.

A significant trend that I noticed as people were shopping in our store Friday night, most folks purchased locally made products!!! Wow!!!! I know that our local artisans/entrepreneurs will be thrilled to hear this news. Thank you for building up our community with your purchase.

Community… yes, when we shop local we directly impact our economic growth in our local community. Did you know that when you buy from an independent, locally owned business, rather than a nationally owned business, significantly more of your money is used to make purchases from other local businesses, service providers, and farms β€” further strengthening the economic base of the whole community? What a difference that makes!!!!

As I drove home late Friday evening, I came through Wilkesboro. My heart was full already, the day had been good… then I turned and looked… more community in action… in the Wilkesboro Commons was an outdoor movie playing, games,& other family fun activities. My smile widened, community building in action in both towns in the same night. Let’s keep this momentum going strong. Thanks for shopping local & building our community into a fabulous place to live.