Brushy Mountain Apple Festival

If you are a local, you know the first Saturday in October is always the date set aside for the annual Brushy Mountain Apple Festival. This year will mark the 42nd year of festivities 🍎🍎🍎. It has become a bit a tradition for folks in these parts… either you flock to downtown North Wilkesboro and embrace the festival or you ignore the downtown area totally. There is not much in between. People either are ritual followers of Apple Festival or not. As a downtown merchant, we are in the first category. We love it! 🍎🍎🍎🍎

It is a unique way to experience the festival through the eyes of a downtown merchant. After purchasing the hardware store in 2015, we were told by our existing staff that they tended to close early on Apple Festival Day— they always worried about people asking to use the bathroom. We found out pretty quickly that it was not the case. In the past few years, only a handful a folks have ever asked to use our restroom. It was not a legitimate reason to close our doors to a very captive audience who are ready and willing to flood inside our doors to browse around and shop.

Many people who are Apple Festival 🍎goers return to our store to shop each year because they love being in our store. We love to see them each year. There are certain items they have come to expect to find in our store- Mrs. Hanes Cookies πŸͺ for example…

It takes loads of preparation for Apple Festival. Usually at the August Hardware show, we always try to target some of our new product offerings to be in store by Apple Festival Weekend. We are well on track this year.

This year a few of our local artisans will be in store to talk to our customers as they are shopping. They get to see their products in store. Now our customers can put a face/name to a specific local artisan. I am hoping for a great showing for all!!!!

The morning of the Apple Festival 🍎 many craft vendors come inside our store to purchase last minute items they may need to finish up the setup process. That takes lots of planning on our end, & we have made a coordinated effort to stock essentials that might be needed- from the proper fire extinguishers, sharpies, duct tape, tarps, extension cords, etc.

Finally, that preparation is executed on the day of Festival… we arrive early to serve those vendors early- we set up our store beginning around 5:30am so we are ready to go, and we will work a long day- closing our doors as the festival breaks up and clean up begins.

Apple Festival is a big day, the crowds are usually big, and we love to see a full downtown. As a downtown merchant, it makes for a full heart ❀️ to see the streets packed with people and activity. Are you ready for the Apple Festival??? 🍎🍎🍎🍎

Hardware 101

Since my retirement as a teacher, my role has changed dramatically at the hardware store. I am continuing to learn more about the day to day business of hardware. It has been a great adventure of learning new things in the last few months. I have met many “new faces” of some of our regular customers that I did not normally get to see everyday. Here are some of my big take aways from the last few months of “Hardware 101”.

  1. Richard and I spoke with a new Orgill sales Rep. this week and he summed it up the best way, “Hardware is hard, honest work or it would be called “easyware” instead of hardware.” Some days are laborious, new stock to move around, truck days- stock replenishment… but when the work is done, it feels like a great accomplishment!
  2. The Midwest Fasteners display is like a huge “jigsaw puzzle”. For those of you who are not familiar with this company, it is a lot of bolts, screws, washers, etc of all shapes and sizes…. When a customer comes in the store to find that one single bolt to replace what they need- it like recreating a puzzle, it is magical once you find the right piece.
  3. Our staff- Wow!!! I am working with a team of guys who really do love what they do. I am so thankful that we all just work together to get things done,  & we can laugh together.
  4. My role as a business owner is evolving and changing as I continue to learn more and more about the business. Richard is extremely knowledgable about all components of the business. I am the “new entrepreneur” in the mix. I am doing “all things merchandising”with helpful input from the staff of course. New product acquisitions, local artisans contacts are continuous in our business and these folks are becoming our WCH family as well. We have been blessed to work with some fabulous local artisans!!!!  My role as the social media person has been ongoing since we purchased the business in 2015, and that is a daily task that I still enjoy.
  5. Our day to day customer base is amazing!!!!  I have met some great people who work hard everyday doing incredible work in all types of fields. We try to listen to what our customers need and wish to see in our store. New products are sometimes driven by customer demand and need for a product.
  6. We provide some amazing services to our community. Where else can you go in Wilkes to find all these services under one roof???? Pipe cut/threaded, glass cut, tool handle repair, kerosene heater wick replacement, knife/tool sharpening, pool water testing, window screen repair
  7. KEYS- what can I say… we do lots of keys for our customers, and they keep coming back because our keys work. Wayne does a fabulous job making our customers feel welcome at WCH.
  8. Our store layout has evolved over the last few years. We are still working on tweaking where products sell most effectively and what is convenient for our customers. We are continuing to look at product lines that are performing well and not so well.
  9. Locally sourced products are important to our customers. We sell local honey, bbq sauce, handmade soaps, knitted dishcloths, to name a few. The shop local attitude is strong amongst our customer base.
  10. And finally, “Love what you do, do what you love” is the most important thing to remember… and I am loving what I get to do:)

Summer of 2019- A New Chapter in the hardware life…

Labor Day is over and this year the end of summer feels very different. I think you will be able to see as you read along today. It has been a life altering kinda summer for me and our business.

I officially retired as a teacher this summer. My “work” focus is now focusing on being a business owner in our community, which has opened up new avenues for creating change in our town and community.

Many people don’t fully understand why I would leave a state job early, so here is the deal—-It had become increasingly difficult to do both, teach & help with the business effectively, and be a Mom.

Honestly, Mom is my most important “job title” and I need to be there for the “big stuff.” This is the first year ever in his entire school career that I have the ability to pick him up/ drop him off at school. Of course I know it won’t be for long, because his drivers license is coming around the corner.

Before my retirement, I had struggled with my decision for quite sometime whether to continue to work and do both, but now I am at peace with my decision to leave my life’s work. In essence, I have just added a new passion to my life- hardware store life. Don’t get me wrong, I miss that look when students learn something new. I’m just turning the page on a new chapter…

Speaking of new chapters… Richard and I both turned 50 this year!!! A milestone birthday πŸŽ‚ So far 50 is great!!!!

So enough about all that personal stuff!!! Here is what we have been working on inside the store…

Below is a top 10 list of some of the wonderful things that has been going on inside our store:

1. Pool season has been in full swing and will be winding down soon for most pool owners in the next few weeks. Richard and Luke have kept a few neighborhood pools cleaned, & chemically safe for swimming. I can not tell y’all how much work and time this requires of these two!!!! Pool owners, I bet you understand. The fellas have worked every day to keep these pools clean 7 days a week!!! 😎

2. Richard and I spent some time at the Chicago Orgill Hardware Show this August looking at new products to offer up to our customers. Hardware shows are lots of fun and I may do a different post on that later.

3. This summer we also added several new locally made products to our store! These items have been received well by our customers and people keep coming back to purchase these items. We are very proud to offer these to our customers.

4. Some of our readers maybe aware that we made some staffing changes this summer. We are consistently heading in a positive direction to move into a new level sales, services, & great customer satisfaction for our community. Thank you for your patience and support as we all learn new skillsπŸ˜‰

5. The first annual Harry’s Hotdogs was a huge success!!!! This was a absolutely amazing event to see people pouring into our store to eat a hotdog and remember Harry on his birthday. The funds raised went to North Wilkesboro Rotary Club- serving our local community

6. Wilkes County Hardware teamed up with Keegan Watson – local woodworking craftsman, during the Wilkes Art Gallery Art Walk Event this summer. It was great to see so many people in downtown North Wilkesboro

7. I’m still trying to figure out where my skill set fits best inside the store… I mostly work on merchandising, new product acquisitions, social media, and I have just started out learning some of the financial end of the business. My husband is invaluable in this business!!! He is a super busy guyπŸ˜‰.

8. Since we are a small hardware store, when new products arrive, we have to make “space” for new items. It is a challenge!!! We have been trying to find places for these new items and clearance items that are not moving. Inventory is always on our mind🧐 By the way , Eddie did a great job this summer moving some key products to new locations. It looks awesome!!!! πŸ‘πŸ»πŸ‘πŸ»πŸ‘πŸ»

9. Our office space upstairs is coming along!!! We are so happy to have this quite space to work! We have more shelves and walls to paint, but our work areas are clearly definedπŸ‘πŸ»

10. FYI: we have a few new projects that we are seriously looking at, I have spent some serious time with these ideas this summer so stay posted for more details later this fall!!!

Here’s to the new chapter in the hardware life!!! πŸŽ‰πŸŽ‰πŸŽ‰πŸŽ‰πŸŽ‰Richard and I are working together as a team now to make hardware happen every day for our customers. Y’all, I am just gonna say, that is a very satisfying feeling!