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Hardware Store Life

#Wilcostrong

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What is Wilco…

We live in Wilkes County, NC. I guess you could say the “younger generation” have been calling our county, Wilco for several years. A fellow business owner, Cook’s Sporting Goods, has been able to market that effectively for the last few years. It has become quite trendy/fashionable to wear Wilco gear.

What is #Wilcostrong…

Simply put, our Wilkes County community pulling together and working together for a greater good during this COVID crisis.

Idea Time…

Back in March 2020, local restaurants had already been forced to do curbside only. The stress was already beginning to show and many local businesses were anxious about what was going to happen next. Our small town has taken several hits to our economy in the last several years. Major businesses have left, & corporate offices are gone. Food insecurity is a issue for more people than some people care to realize. I felt we needed to be working together to share our stories in order to help each other. Cook’s Sporting Goods had started to share out other small businesses Instagram stories each day… The Cook’s team and I had discussed potentially doing that to direct more business information flow to local businesses & locally owned restaurants. This sharing of information was to help our community to be more aware of current changes in business hours, new menus, new products, curbside services, etc. (By the way, this was all before the NC state executive order to shutdown).

Original WCH hardware store post…

Here is the direct context of the Facebook/Instagram post from March 18, 2020…

“So many businesses in our small town have been dramatically impacted by the current health crisis. We are open for business and several other small businesses are offering curbside service. Find our Instagram stories for local updates from other local businesses across our 2 towns. We are #wilcostrong!!! Other local businesses, we encourage you to use this hashtag to show support for our community. Simply add your business logo or storefront to this hashtag and share out to your Facebook or Instagram page and let’s work together in order to keep our local businesses functioning during this unprecedented event. Feel free to share other small businesses posts to share information out to a larger audience. We can do this together!!! Lastly, a BIG thank you to our followers and customers who continue to shop local!!! We couldn’t do this without you!!! 😊”

So that was it…

A simple post asking for fellow businesses to tag posts using a hashtag and to work together.

What happened next…

I received a text message from a friend once he saw the logo on the Cook’s Sporting Goods Facebook page with a Wilcostrong logo- he made a suggestion of a t-shirt using #wilcostrong as a 💡 idea. One quick phone call and the Cook’s team began to seriously work on this potential new idea…. Here you go, the birth of the t-shirt fundraiser project began…..

Hashtag time…

So we had the hashtag #wilcostrong and it was starting to trend among local businesses, folks were sharing each other’s posts via Instagram stories, helping to spread the word about local businesses. It makes me smile just a little bit wider each time I see another local business sharing what someone else is doing😊

T-shirt design…

#Wilcostrong was beginning to catch on, we had an idea and we wanted to capture the movement in a positive direction. The idea of t-shirt design was in the works. The team at Cook’s got busy working on a design with an old school pickup truck, loaded with goodies from shopping trips at local retailers without specifying names. It would be virtually impossible to name every small business in town. Cook’s team worked with us as equals- we helped to pick final design & color of the t-shirt. By the time the shirt was ready, to print, NC Business shutdown was in effect. Many of our neighbors in Downtown North Wilkesboro are currently closed and unable to do business as usual. 😢

Giving Back…

We were all in agreement that too many local folks had already been impacted by the NC state shutdown. So it was agreed by all involved that we should give proceeds to Samaritan’s Kitchen.

At least $5.00 or more of t-shirt sales ( per shirt) would be given back to Samaritan’s Kitchen. Samaritan’s Kitchen serves as a local food pantry for our community. Each week, volunteers help to organize and bag 700 “backpack” food bags for needy local students& their families each and every week!!! With the current Covid crisis, teachers, & counselors, or bus drivers are delivering those out to student families if they are unable to get to school each week!!! So, the need is great inside our community and constant.

Results are still coming in…

At the time this blog post was posted, 286 t-shirts have been sold so far!!!! One local business owner ordered t-shirts for their entire staff😊. Orders are continuously coming in each day. Absolutely amazing!!!! 💕

Hardware Store Life

January

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The trees are bare, no leaves are found. You can see a tree in its true natural form. Every limb is exposed… the natural beauty of the trees are everywhere. Do you see it???

In January and February most hardware retailers go through the “bare tree” season. The holiday rush is over, cold weather keeps folks inside, and all the shopping “fluff” is gone. People are conservative with funds after the holidays… I’m going to go back to my analogy of the tree, the “leaves are gone” = budgeting funds after holidays.

The hardware store season is in its natural state in January…people are seeking out DIY needs, making needed repairs to things that break😬, keys, furnace filters, in essence, completing just the basics. We often call it the slow season.

During the “bare tree season ” some people are often anxiously waiting for winter to end and spring to come on back in a hurry. Yes, as hardware retailers, we don’t enjoy the January economic slowdown but it does provide opportunities for us to work on our spaces- see our natural beauty 😉, launch new ideas to our customer base- adding new limbs to our tree, and begin to think about spring when the leaves start to fill back in. How was that for serious analogy tie in???

Regardless of how you view January, it is a time of endless opportunities to advance into your goals for 2020 or it can be a time to stay in past… things aren’t like they used to be when….

I guess it depends on which perspective you wish to take… the natural beauty of the season or all the leaves are gone, type of mindset.

We are ready to see y’all whenever you need us, we are “rooted” in our community and ready to help when you need us😉!

Hardware Store Life

Snowpocalypse of 2018

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“Snowpocalypse” is defined according to dictionary.com  as a major winter storm which shuts down a city or town and brings about some overreactions as a results of the impending storm.

We are coming up on the anniversary of this “Snowpocalyse” here in our hometown. It is still very fresh in our brains I must say even today as hardware retailers. What a huge event for our town, an early December snow, totaling 16-18 inches in our county- depending on where you live!!!! This was huge!!!! We rarely can total this much snowfall all winter long!!!!  So let’s set the stage a little bit and travel back in time to recall some of this “Snowpocalyse in December of 2018”.

Monday December 3rd arrived like any other Monday- it was truck day. The guys were unloading merchandise from our main vendor supplier and preparing for the week… I’m busy at school (this is before I retired)… there were some rumblings of a possible snow storm that could break later in week…. It was business as usual.

At dinner on Monday evening,  Richard reported that we were busy with a “flurry of activity ” ⛄️ and people seemed to be preparing for winter weather early. That is always a good sign as a retailer, you want your community to have what they need before a storm hits, not in the midst of a storm, and dealing with aftermath after the fact.

By Wednesday Richard and I were in deep conversation about several items:

  1. We were seriously running out of major items that we need in order to service our customers heating needs- we need to order more heaters, ice melt, lamp oil, shovels, the list was long… we decided to place an order with a company which we use that will ship quickly, and more merchandise would be in store by Friday morning, people were buying and planning for a big winter storm!

2. I was in constant communication with my brother in law in Charleston, SC concerning the weather. By the way, he works for the National Weather Service in Charleston, he does not forecast for our local area, but he can definitely tell us what could transpire with the weather in our area with definite certainty. I trust his skills as a professional. He is quite amazing as well as my sister, what can I say, I am very blessed with great family:)  We were getting regular updates from him as well as the local weather stations. It was coming together as a major storm. As a hardware retailer, storm prep is always on your mind, and how to balance your inventory needs vs demand of the consumer- (how much do I really need???)

3. Sales were heavy and people were definite snow prep mode!

4. If the storm hits on Saturday evening/Sunday like the projections, what would this do to our truck coming on Monday with all the other items we have ordered??? What would we do then if the truck could not get through our area???? We would be without essentials needed for an extended time????

5. “Snowpocalyse”is coming…..????

Thursday evening came and we were anxiously awaiting the arrival of the much needed extra merchandise on Friday morning.

Friday Morning:

School was in session for me, & we discussed the potential snowfall. We looked at the forecast for our area, our class have completed a huge weather unit in 7th grade science earlier in the year. It was not unusual for us to discuss weather. Of course, the kids knew that I had been talking to my brother in law, and they seriously wanted the scoop on his thoughts too! Our discussions turned to potential final snowfall totals- the guesses ranged from 4 inches all the way up to 20 inches!!! We all laughed at those really high totals. These kiddos have never really seen that much snow at once in their lifetime. Never did I think that we would be close on the higher end of the potential totals!!!! (“Snowpocalyse” )?????

Richard on the other hand was extremely busy!!!! The local television station had called early in the morning and asked if they could come up for an interview. The tv crew arrived as the truckload of supplies were being unloaded. Literally, people were buying things as they were coming off the truck!!! The phone was ringing off the hook all day!!! It was so busy all day long!!! We were extremely grateful for the extra load of supplies but now the worry of not getting the truck on Monday was starting to set in. We were still needing a few key items. Richard completed the tv interview, they told him it would air later that night on the news. I was able to catch it during the 6:00pm newscast. He did an absolute fabulous job!!! I was so proud of him!!!!

We decided to go out to dinner that evening and the phone calls started coming in as we came back home…… Friends were calling Richard from other parts of the US- “hey, man I just saw you on the weather channel”. Evidently, a clip of his interview was picked up for national news!!! WOW!!!! We had friends who called from Las Vegas, & NY, who saw him on tv that evening.

Local weather forecasts predict at least a foot of ⛄️ snow!!!!

Saturday Morning:

Richard was at the store as usual, my routine was to finish my morning walk and then head into the store for the day. The storm was not going to set in until later in the day. On my morning walk, I suddenly received a call from Richard. He reported that a news clip of our store had just appeared on the Today Show! What on Earth!!!! We had made the national news for storm preparation for this upcoming “Snowpocalyse” !!!! AMAZING!!!  The day was full of talk and discussion of his appearance on the local/national news but, mostly folks were still winter storm prepping. Some folks thought it would amount to nothing, others were preparing for the “Snowpocalyse” .

By Sunday morning  December 9th, it was snowing like crazy. Richard and I were excited to see the snowfall. It had been several years since we had this much snow, and it was still coming down very fast. We went by to check on things at the hardware store around 10:00 am and I measured at least 14 inches and it was still snowing hard!!!! Yes, it was true, “Snowpocalyse”  had come to our hometown. It did take a few days for things to get back to normal. This is not normal amounts of snowfall for us here in Wilkes. There was so much snow, lots of it was dumped in Memorial Park parking lot so that the town could clear the streets. It took weeks for that “huge mountain of snow” to disappear!!!! It literally was a mountain of brown yucky snow!!!

By the way, our truck did roll through on that Monday, it was later than usual delivery time. We were extremely shocked and surprised that they were able to make it through, but very thankful. We survived the “”Snowpocalyse” , and learned that sometimes we think we have “nailed it” and are prepared for everything but then, things change- like the weather and we must adjust quickly and react to help those who need it.  This early December storm is still in our minds as Richard and I plan for weekly shipments/truck. Our discussions are always about being prepared and a having a healthy stock balance- it is truly hard to gauge… you can’t plan for a “Snowpocalyse”…

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Hardware Store Life

Let’s Talk Turkey

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Many local residents of Wilkes County probably do not realize the important connection of Thanksgiving and our historic building. So today it is time to talk some serious turkey history!  Our local newspaper, the Wilkes Journal Patriot, published a newspaper article several years ago about the famous turkey drives in Wilkes County.  I am basing some of my facts and information on that old news article and information from local oral history, that we love to tell to our customers and newcomers to our store. I hope you enjoy the “Turkey Tale” today.

EE Eller Produce Co.  was one of the largest turkey and chicken wholesalers, and a major processing center for local farmers to bring turkeys/chickens into North Wilkesboro. Ironically, it was the first poultry processing plants in our town, well before the days of Holly Farms, & of course later on Tyson. Mr. Eller placed his business, as you may have guessed, yep, in our current building on the corner of 10th Street and D Street in North Wilkesboro.

Farmers would literally herd their turkeys from down the mountains in Ashe, Watauga, & Alleghany Counties in order to process/sell their flock. Could you imagine the sight that it must have been??? All of the sudden the flock of turkeys appeared on the roads in Wilkes!!!! Men guiding them with corn along the way,  flock of turkeys gobbling, wings flying everywhere!!!! I would imagine that the sight of this was pretty common in the early 1900’s in rural Wilkes County. I bet the turkeys never suspected any “fowl play” on their journey.  The  old newspaper article did say that one of the largest turkey drives that ever was processed by Mr. Eller was 1,500 turkeys in one drive!!!

Once a flock of turkeys arrived at EE Eller Produce, they were processed/ dressed for shipped via train. Our local train station was just down the street from our store location.  The train destinations were mostly in Northern states after leaving the North Wilkesboro station. According to local oral history, it is estimated that Mr. Eller processed at his height of business, 1 million chickens and turkeys!!!! Guess that was all “gravy” for him after that!!!!

So Thanksgiving has a new meaning for us as store owners. We are caretakers of not only our business, but caretakers of local Thanksgiving history. Our town is rich in local history and our building that we reside in today as a hardware store is a great part of that legacy. We are grateful, thankful, and blessed. Thank you to all who continue to support our local business, you are giving life to our local history as well.

In closing, Wayne, one of our longtime employees, will tell you that every once in while he will see a lone feather coming flying out of the ceiling.  We all joke that it is the chicken ghost or the “poultrygiest”. I have never witnessed this, but he has many more years inside this building.  Ok, enough of the “turkey talk” and time to wish you a Happy Thanksgiving!!!!

 

FYI: IF you have not read the post, “The Chicken Ghost” , check it out

https://hardwarelifewife.com/2019/10/30/the-chicken-ghost/

Hardware Store Life

Brushy Mountain Apple Festival

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If you are a local, you know the first Saturday in October is always the date set aside for the annual Brushy Mountain Apple Festival. This year will mark the 42nd year of festivities 🍎🍎🍎. It has become a bit a tradition for folks in these parts… either you flock to downtown North Wilkesboro and embrace the festival or you ignore the downtown area totally. There is not much in between. People either are ritual followers of Apple Festival or not. As a downtown merchant, we are in the first category. We love it! 🍎🍎🍎🍎

It is a unique way to experience the festival through the eyes of a downtown merchant. After purchasing the hardware store in 2015, we were told by our existing staff that they tended to close early on Apple Festival Day— they always worried about people asking to use the bathroom. We found out pretty quickly that it was not the case. In the past few years, only a handful a folks have ever asked to use our restroom. It was not a legitimate reason to close our doors to a very captive audience who are ready and willing to flood inside our doors to browse around and shop.

Many people who are Apple Festival 🍎goers return to our store to shop each year because they love being in our store. We love to see them each year. There are certain items they have come to expect to find in our store- Mrs. Hanes Cookies 🍪 for example…

It takes loads of preparation for Apple Festival. Usually at the August Hardware show, we always try to target some of our new product offerings to be in store by Apple Festival Weekend. We are well on track this year.

This year a few of our local artisans will be in store to talk to our customers as they are shopping. They get to see their products in store. Now our customers can put a face/name to a specific local artisan. I am hoping for a great showing for all!!!!

The morning of the Apple Festival 🍎 many craft vendors come inside our store to purchase last minute items they may need to finish up the setup process. That takes lots of planning on our end, & we have made a coordinated effort to stock essentials that might be needed- from the proper fire extinguishers, sharpies, duct tape, tarps, extension cords, etc.

Finally, that preparation is executed on the day of Festival… we arrive early to serve those vendors early- we set up our store beginning around 5:30am so we are ready to go, and we will work a long day- closing our doors as the festival breaks up and clean up begins.

Apple Festival is a big day, the crowds are usually big, and we love to see a full downtown. As a downtown merchant, it makes for a full heart ❤️ to see the streets packed with people and activity. Are you ready for the Apple Festival??? 🍎🍎🍎🍎