Demolition started with the little corner building… the old gas station side
I can remember going into our local community grocery stores at Martin Cheek’s or Alexander’s Grocery and shopping for a quick “go to item” and coming back to the car with item in tow tucked inside a paper bag.
My memories of helping my mom carry in the groceries from the car, and not ONE of those bags was plastic y’all.
I maybe telling my age but, paper bags were the only option at the local grocery store. Over my lifetime, things shifted and plastic bags have become the standard.
As we approach the beginnings of year SEVEN in the hardware business, I realized the other day that paper bags are ONE thing our customers have grown accustomed to with each purchase inside our historic, hardware walls. Yes, we hand stamp our name on each individual paper bag! Bag stamping is a routine part of what we do each week.
Processing and writing this blog post, I began to wonder… Are businesses that offer paper bags perceived by the consumer as a more “customer service friendly” small business???? Is the overall atmosphere somehow uniquely different from a business that only offers plastic bags at checkout????
Humor me please… Think about this for a minute… where do you currently shop where plastic bags are the norm???? Grocery stores, big box stores??? Can you think of other locations with plastic bags???
Reviewing my current own shopping habits, I recall several stores in our area use plastic over paper bags. Good versus bad, paper or plastic, that is not a bone of contention that I’m undertaking today in the blog post. But, I must admit, I do love a good paper bag! And I do frequent some small shops that offer paper bags over plastic, which is part of the reason why I love these shops! But I must admit, it’s more than the paper bag, it is simply the overall shopping experience.
Y’all, don’t you feel a bit special with a cute paper bag from your purchase? It’s like the shop owner has taken a bit of extra pride, and care into their own livelihood. And marketing that small,unique business with the paper bag. Paper bags are easy for gift giving, reusing, or even recycling.
Further into my reflection, I would like to dive into & explore a tad more into my thoughts about the “atmosphere” in a business with paper bags at checkout versus plastic. Here’s a story I would like to share with y’all today…
I needed a couple of baby gifts, and I wanted to give each one a special gift. I stopped into, A Baby Celebration in our local downtown area. The shop was packed full of all sorts of sweet baby stuff!
As I finished up my purchases at the baby store, I’m thinking in my mind, now I need to gift wrap these and get these gifts to the new soon to be parents. It was almost like the owner read my mind. Maybe she sensed my stress of gift wrapping…having to head out to find the perfect gift wrapping paper or gift bag to place these sweet gifts into. But, that wasn’t the case! The owner then quickly pointed up to the display wall and she asked me to select a gift bag for each gift. I was tickled pink, and it was included in my visit!!! Customer service at its best y’all!
My point is, shopping small businesses can often come with perks you may not often be aware of! Shopping at small businesses, not only can you find quality merchandise, amazing service, friendly atmosphere, gift wrapping, & yes, even paper bags!
Which brings me back to the thought of what could customers infer from small businesses where paper bags are standard?
In my mind, my inference about small businesses that offer that simple, classic paper bag is often a way to keep customers coming back into your store. Customers tend to associate such memorable things with your business… that cute paper bag you carefully placed items into, the excellent customer service you provided, or even the amazing products offered inside your store.
Regardless of whether it is the paper bag, or other reasons, as a small business owner, you want your customers to return often & regularly.
So y’all might be wondering why did we choose paper bags over plastic? Here’s our answer:
1. Nostalgia, when y’all enter our building you have literally stepped back into time. The age of our building dates back to the early 1900’s. We are offering our customers such an experience. I’ll call it, The Paper Bag Experience, stepping back into a time where life was a bit simpler, friendly service, shopping in an “old school”hardware store with the classic brown paper bags as standard fare for packaging.
2. Classic Sophistication, let’s face it, a sweet,,little paper bag is much cooler than a slinky plastic bag😂 right???
3. Social responsibility, Paper bags have a few advantages over plastic when it comes to sustainability. Paper bags are recyclable and biodegradable.
4. Marketing to our customers, our goal is to ensure that every customer feels special! What is more unique & special than a stamped paper bag with our logo information on it???
5. One cool impact of using paper bags in our hardware store, paper bags are often used for gift giving.
In closing, the psychology behind paper v. plastic may not be resolved in this blog post today, but we are thankful that our customers keep returning and continue to support our small business at Wilkes County Hardware.
Richard & I truly appreciate your patronage as we launch into year SEVEN of the hardware business. The Paper Bag Experience has been impactful inside our historic walls. Shopping at Wilkes County Hardware is a definitely a unique experience. Whether you come for nostalgia, love of hardware stores, or locally sourced goods, we can neatly tuck them into a classic brown paper bag as you leave the checkout.
All keys are not created equal.
The variety of keys could boggle the mind if y’all really stopped to think about it (house keys of all shapes & sizes, master lock , mailbox, car, boat, RV, & ATV keys)the list goes on and on!
At Wilkes County Hardware we are known for making keys that work. We stand behind our keys. If ever a key doesn’t work, we will gladly replace it with one that will!
I would guess that not many places are left in our town locally where you can go inside and get a key made accurately in a matter of a few minutes. And I’m not talking about putting money/key into a machine… taking a chance on the luck of getting it absolutely perfect… we are talking about getting your key duplicated by an individual using a key cutting machine. Keys are what we do well. Below are a few examples of what we do everyday for our customers.
A house key is probably the easiest to duplicate. Using the original key is the best way to ensure the most accurate duplication.
Getting car keys duplicated can be a more of a dubious task. Many of today’s car keys are more costly to copy due to their anti-theft/electronic features. Car keys come in many varieties…chip keys, sidewinder keys, & fob keys if lost, can be a costly replacement.
At Wilkes County Hardware, we can replicate most automotive chip keys. The vehicle should be present for a replacement chip key, or really any car key duplicate. It makes it so much easier!
Wilkes County Hardware has been receiving several calls related to lock shop services… ie, Can you come out to my house to rekey my locks? OR I have locked my keys inside my car, can you come get them out… 😳OR can you make me a new key from the switch???? No, we simply duplicate keys at Wilkes County Hardware.
For many years Wilkes Hardware & Wilkes Lock Service were synonymous, and owned by one person. That is no longer the case. These two businesses have been separated from each other for over 17 plus years.
We are common neighbors on 10th Street with two very different businesses. We gladly refer all lock shop questions to our neighbors next door.
As a simple reminder, Wilkes County Hardware offers basic key cutting services, chip keys, & rekeying locks in our store. We are very blessed with an amazing staff who do a fabulous job of keys!
Thank you for supporting our local hardware store business for the last SEVEN years!!! We appreciate your support always!!!
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I realized a few weeks ago that I had never really vocalized the importance of the wooden rocker in our family. It has always been a central part of our 27 years of married life. I hope y’all enjoy the Wooden Rocker a little bit more each time you visit us. Happy reading & rocking y’all!
Many people who stop by to shop with us will often say, “oh my goodness, you are sitting in Harry’s chair! “ True, HG loved that rocking chair but did y’all realize that chair has not always been a fixture at Wilkes County Hardware???
The rocking chair actually appeared at Wilkes County Hardware after we purchased the store. The wooden rocker was actually one of the first furniture purchases that we made as a young married couple at Gray Brothers Furniture. I rocked my son as a tiny baby to soothe him into blissful slumber in that same wooden rocking chair.
The rocking chair carried memories of our home to our new business. One of the things we wanted to bring to our new existing business was a more “homey”, welcoming, hardware store experience. Over time, the locals and staff became accustomed to the wooden rocking chair. It was now a “fixture” and a new portion of our store legacy. Harry loved that chair but he also sat down wherever there was an empty spot. He was never picky about where he was going to dwell for his daily visit.
For those of you who may not have been blessed to know Harry, he was an amazing individual. Harry loved life, each and every day. Harry was a dear husband to his sweet wife, a great family man, and cared deeply for his surrounding community.
Harry spent a lot of time with us at Wilkes County Hardware. He was our resident advisor, & he greeted all of our customers with a smile. Harry would sit and talk with those who would take time to sit down with him while he rocked in the rocking chair. Harry loved people, engaging conversations, and in general terms, living a simple life.
Harry gave Richard & I love each and every day. I know in my heart in the first year of ownership of Wilkes County Hardware, he gave Richard confidence to keep going, pressing on to do what needed to be done, changing the layout of the hardware store, & adjusting to running a small business. Harry was one of our biggest supporters and we are eternally grateful for his love and friendship.
In the second and third years of ownership, he became an honorary family member. He was never far from our minds or hearts. His sudden parting left a huge hole in our hearts.
The plaque of remembrance on the wooden rocker was a great and powerful way to honor such an amazing man who brought so much love, new hardware store life memories, and blessings upon us. His lasting impact on our lives are ever changed. We have wonderful friendships formed as a result of his influence. One person truly can make a difference in the lives of many people.
As Harry would say, S’agapo
Wilkes County Hardware “Hall of Fame” wall seems to draw attention from locals and visitors alike. These photos of the previous owners line the wall near our checkout counter.
It’s also a great way to reveal to our customers a little bit of story history. Here’s your short history lesson today, Wilkes County Hardware style.
The far left picture is Mr. Eller. He ran EE Eller Produce in the early 1900’s. Chickens and turkeys were herded down the mountains into our building, processed, packed on ice, placed on the railroad down the street & headed out for sale.
The second one from the left is Mr. Yates. He began the hardware store in the 1940’s. He kept basic “supplies” for his moonshine buddies so they could keep production going. The hardware store buzzed with constant activity in our downtown area.
The third picture is Harvey Barlow. His picture was designed to look like Mr. Eller’s. Many locals still know Harvey, he owns & operates the lock shop next door to us. He actually owned the hardware store for several years. Believe it or not, we still have folks who come in looking for him, thinking he still owns the store 😳. That’s when you know they haven’t been in our store in a while…
The last picture is Gerald Lankford. He owned the hardware store for the 10 years prior to our ownership. He grew the pool business inside our store exponentially, & graciously passed down the history of the building to us. We are very blessed & thankful to him for his wisdom & kindness.
Once the store history unravels, many folks ask when will we put our picture up on the wall.
The traditional answer is always the same, our picture will go up when we sell the store. It’s just part of our legacy.
The Hardware Life - A wife's journey into the hardware business 