Tag Archives: social media

Rooted in Wilkes

Last Spring I was basking in the sunshine, kneeling in my front flower garden, while planting one of my favorite “memory flowers”, a little white geranium. I should provide a bit of background on a “memory flower” for those who are new to my blog. A “memory flower” is a specific flower or plant that I have associated with special family members/friend that either gifted the plant to me OR I have sweet memories associated with the flower. My personal connections to flowers and what I plant in my garden is deeply rooted… linked to my personal life experiences and memories of those who I love and those who are no longer with us.

Read more about Flower Memories in the blog post: Flower Power

As I carefully took that “memory flower” out of the small, green container and placed it into my hand, I realized the root system of the tiny, white geranium was extremely shallow and weak. I began to cringe. My first thought was that the white geranium wouldn’t make it.

White geraniums are a staple in my containers every year. This planter in my garden has a nice healthy mix of summer annuals

After lots of TLC, it did survive the long, hot summer season but it didn’t thrive like some of my other plants that had a stronger established root systems when they were originally planted.

This shallow planting experience began an instant stream of thoughts about, “Being Well Rooted”. How would that translate into my understanding of my own life experiences?

Beginning with the concept in mind, establishing a good root system offering a deeper and stronger bond to the plant, conveying nourishment to all the branches…This began a spiral of thoughts. What roots have I established in my life? Am I well rooted in Wilkes?

All images used in this blog post are courtesy of our beautiful Wilkes County. I hope you find a few familiar places or maybe even some new places to explore.

Life is different here from anywhere else in the world. The pace of living is slower. It’s a great place to live and raise a family. Wilkes is simply HOME. My Roots are here. That part was easy to discern.

All images used in this blog post are courtesy of our beautiful Wilkes County. I hope you find a few familiar places or maybe even some new places to explore.

This blog post was created out of my life experiences and memories… remembering and honoring those who helped me to establish and discover my Roots and in good time, cultivated my unique story.

A Bit of Personal Perspective: A Foundation of Memories

I grew up in Wilkes County, surrounded by the beautiful, majestic mountains as our daily view looming at our back door step. It was the perfect blue mountain scenery that surrounded me and greeted me, and hugged me from the distance. As a rambling traveler moving away from and returning to our county borders, a definite welcome sight, the Blue Ridge in the distance, whispering, “Welcome HOME”.

Summer at Buck Mountain

I spent my “kid summers” wading in the creek that was located in the woods behind my house. No shoes were ever needed on a hot summer day. Running in the grass, barefoot, was the order of the day. As a kid, summer days seemed endless… these days were marked with sweet memories. From eating a watermelon wedge, soaking up the last bite of summertime sweet goodness to a full on chase and catch of lightning bugs, all were definite summer staples. I can remember being absolutely giddy with excitement about the opportunity to put those little, bright yellow bugs into a mason jar and watch them blink away in the dusk of a humid summer evening. Then finally, reluctantly, releasing them from the jar before heading inside before my nightly slumber ensued. Summers were filled with the beauty of the natural world that surrounded me in Wilkes. Wonderful childhood memories marked by the love of family and HOME.

Growing into My Roots

Eventually, I grew up and went away to college and enjoyed the experience that a larger city offered. I came HOME to Wilkes often during those college years to visit my family. Little did I know, ultimately, I had unlocked my ROOTS. My foundation was strong and I was slowly beginning to find my center.

Each return trip back HOME was so similar… marked by the familiar smells of freshly cut grass, and sometimes, with the pungent smell of manure which signaled, the hard work of local farmers. The sights of rolled hay fields, and corn fields in full view abound in my memories.

The sounds of nature … birds singing cheerfully, and crickets chirping their solitary song each evening at dusk. You could also listen to the church bells ringing in the distance calling out to its members singing a soulful little tune on Sunday mornings. The sounds that are mostly removed from the ears…heavy traffic, sirens, and other street noise that tends to dominate city life.

St. Paul’s Episcopal Church

And if you could pause long enough and listen… the rambling sound of race cars in the distance could be heard certain times of the year. You just know, if you live in Wilkes, when to expect and hear the humming sounds of race cars churning around the race track. I could always hear the roar and hum of race cars rumbling through the woods when the wind carried just perfectly from my childhood home.

Thankful to see North Wilkesboro Speedway open again!

And lastly, the pinnacle view, that I always took for granted, as a young person, the mountains in the distance, all signaled that I was HOME. Those beautiful mountains, served as a big hug from my surroundings here in Wilkes County, HOME. All familiar, and part of my heart and soul from my own life experiences. Memories branching out becoming my ROOTS.

A view from my front yard… we are blessed to have Mountain View’s everywhere

Finding Support and Growth

After College Graduation, I found myself returning HOME again, looking to fully take up ROOTS as an educator in my community where I grew up. Those formative years provided me with a sense of belonging to a welcoming community, where Southern hospitality still exists and I’m grateful that we live in such a friendly place.

The colors of Fall🍁

I found work and I began to prepare for the future. I worked in middle school education for over 25 years before retirement. I enjoyed teaching. What I discovered in my educational years, Creativity was at the utmost importance as I planned my lessons to make middle schoolers feel more engaged with their learning, but, it still had to be challenging. Creativity was a central element that has become part of my internal root system.

Summer at Kerr Scott Lake

Sometimes we realize that change is happening, and I knew it was time to concentrate on my ROOTS again. People can be easily replaced at work with another person, but you can’t be replaced at home. HOME and FAMILY an essential part of my daily being, deeply rooting me back to where I needed to be, HOME.

Initially, my vision of work after retirement was not what I anticipated. The ultimate reality that happened… Staffing changes, COVID, and other factors have put me in the forefront along the side of my faithful husband and partner who definitely welcomed me with open arms. We are now ROOTED in the hardware industry that had such strong roots and ties within our local community.

All images used in this blog post are courtesy of our beautiful Wilkes County. I hope you find a few familiar places or maybe even some new places to explore.

Branching Out

When retirement came, it was a bit a relief. I was utterly exhausted. I had been as they say, “burning the candle at both ends”. I had been working as a full time Mom, as an educator, working as a part-time business owner for our hardware store, blogging, and lastly, beginning to care for my aging grandparents. My life was extremely full.

We have found a rhythm at work inside our “old school hardware store” and have launched headlong into helping our community as we can through our business ownership in Downtown North Wilkesboro.

Thanks Susan for the pic!

In the last few years, Richard and I have worked alongside other Downtown Merchants, to form The Downtown North Wilkesboro Merchants Association, and we both actively participate in this group. You may recognize this group, as we have worked to create, The Spooktacular Festival for our community when the Greenway Trail of Treats was cancelled a few years ago.

The Hardware Life: A Life Lesson in Grafting

Wilkes County hosts a Peach Festival in July and Apple Festival in October, so the tradition of farming is central in our community. Fruit farmers often graft their fruit trees to create a new variety. The act of grafting… taking one plant cutting and merging with another, creating a unique union and the growth of a new species.

One of the quickest ways to send information out to our hardware store customer base was using the different creative tools that social media platforms offered. I literally had to dig deep into these tools and just go for it. Over the last 9 years, we have slowly grown a loyal audience on Facebook and Instagram, growing and expanding our hardware community. We have been able to share our product offerings, and our staff personal skill sets that make our hardware store a unique shopping experience for our customers.

My blog has continued to grow since I began, The Hardware Life Wife in 2018. As a novice writer, the blog pieces were fairly short and without pictures. I have learned more about the “how to blog process” as I have had the time. Initially, I honestly couldn’t devote much time to it. It was mostly a “summertime project” and I worked on blog posts between planning school lessons while I was still teaching full time. My blog has been a wonderful ROOTED creative outlet for me to share with others.

After a few years of consistent blogging, it became a goal of mine to add as many authentic pictures as I could to help break up the longer content pieces that I was now writing. Photographs provide a visual experience for the reader, adding an extra dimension, or as I could say “branch” to the story that is needed.

Kerr Scott Lake Sunset begins

Drawing upon my experience as an educator, I knew that I must give reluctant readers a reason to engage with my blog, as my writing pieces grew into more lengthy content. Another overall goal was to increase my blog readership.

Using these new goals and being ROOTED in educational experience, I decided to use “Chunking”. Chunking is breaking content down into smaller sections. I could use photographic images to further break down the information which would help the reader to stay focused on the writing content and the images adding to the overall narrative. Grafting in action!

Sunset at Buck Mountain

The use of stock images was not my intention, so I opted to insert my personal images into each blog post where I could create a more vivid reading experience for my readers.

Surprisingly, my personal photos were well received. I was stunned. This new finding was giving me the confidence and the opportunity to share more of my personal photography for which, I’m thankful and extremely grateful. I have been able to “branch out” and graft my core ROOTS into new areas of creativity and it has been an amazing journey!

Slowly, my heart has been wrapped around creating more beautiful images to share with my readers. My love of photography has grown and developed over the last few years. Seeking my ROOTS of creativity… ROOTED in my heart, showcasing everyday life in Wilkes County as I see it through my life lens using my camera, Rooted In Wilkes. All of the images you see today are all my own, with the exception of the photo of myself and Richard. I hope that you find these pictures add to the story.

Closing Thoughts: My ROOTED Experience

I must admit that one does not have to be a native of Wilkes to enjoy the beauty our area. The sights, sounds, and scenery of our greater community where I grew up and discovered my ROOTS. As I age, my appreciation of the beauty of my surroundings has grown. Anyone can Experience life in Wilkes if you are willing to take a moment to “branch out” and look for new opportunities and places in your nearby surroundings. Grafting opportunities are endless. Change is constant. So no matter wherever you find yourself, share your roots/story with others.

All images used in this blog post are courtesy of our beautiful Wilkes County. I hope you found a few familiar places or maybe even some new places to explore.

The beauty of Wilkes is all encompassing and deeply rooted in my life and for that, I’m grateful. I encourage you to go ahead and make some deep roots here. I found HOME, multiple opportunities to grow into my ROOTS, expanding my branches of creativity and learning, and how to GRAFT when needed. My ROOTS have allowed me to stop and slow down to appreciate the small things in this world, which ultimately are the BIG things in life. I think you will be glad that you took time to be Rooted in Wilkes.

This piece is dedicated to all friends and family who have been such a supportive influence upon my ROOTS growing up in Wilkes County.

Shopping in 2022… Using QR Codes-Part 1

Have you ever used a QR Code??? Scanned a QR code from a restaurant menu , or shopped using a QR code??? Have you picked up one of your favorite magazines lately to find QR codes inside or even seen them on tv????

Wilkes County Hardware was featured in Foothills Digest. They routinely use QR Codes to keep their readership engaged and curious

I recently received a bill & an option to pay the bill was via scanning the QR code. The QR Code took me to a website to pay a bill. It was easy & convenient.

This seems to be a new way to shop in 2022. Which leads me to investigate /answer a few questions about QR Codes for you today.

What are QR Codes???

Better known as Quick Response Codes. These little scannable codes can hold a vast amount of information about new products. Users can engage with new unfamiliar products, gaining insights & instant information.

More products are coming into our store with QR Codes

When did they become important????

QR codes have been around for at least 10 plus years and are not new in the world of education… teachers have been building scavenger hunts & other types of lessons based on QR Code learning for the last several years.

Why now???

QR Code usage has grown leaps & bounds in the business world in the last few years, seeing an increase in use by 94-96 percent!!! Usage can be attributed to more shoppers having smart phones with the ability to read QR codes without using a separate app. During Covid, QR codes provided a contactless way for consumers to interact with new products, gain insights, or even watch video tutorials.

Ready Seal has great information online after using QR Code

QR Codes are easy to use. Just open the camera app, scan the code and a link pops up to take you to a website, or even watch a video !

QR Codes lead our customers to a link for useful information about an item they are researching or want to know more about

Who is using them???

Millennials & Gen Z

⁃ 22 percent of US population are Millennials ( born in years of 1981-1996)

⁃ Millennials are largest spending sector of the US population!

Millennial spending power equates to $2.5 Trillion, now let that sink in for a minute….

⁃ Millennial Generation was the first “connected” generation with the internet at their fingertips.

Online shopping is key for millennials… 42 % shop using phones, 91 % shop online

⁃ Convenience is priority for millennial customers as well as using product reviews. QR Codes hold a wealth of information right at your fingertips!

Find Wilkes County Hardware social media links all in one place!!!

⁃ Gen Z- those born after 1996, do not know a time before the internet and spend significant time online every day. Both millennials and Gen Z are willing to try new technologies in order to shop.

⁃ Gen Z- prefer brands or business should be innovative, & go “green “. They would love a business that is working on cutting edge technology & saving the planet 🌎 by wasting less resources in paper print media.

So what???

We had a minister several years ago and he included this phrase in his sermon every Sunday. The “So What” portion of his sermon was the crucial part of the sermon. The “so what” was the ultimate “take away” or words to remember from the sermon. So here it is, the “so what” of QR Codes.

1. QR Codes are everywhere and companies are encouraging people to use them. Smart phone usage as you shop or checking out is just becoming more mainstream.

Reminders of QR Codes and the ease of use is everywhere!!!

2. QR Codes hold a wealth of information at your fingertips.

3. The Millennial & Gen Z are using technology to shop online and in retail stores. Businesses need to meet consumers where they are in order to stay competitive.

4. Look 👀 for QR Codes at Wilkes County Hardware to help you learn more about new products. Scan & use these QR Codes or even ask us to help you navigate how to recognize a QR Code on your phone. We are here to help!!!

In our Lawn & Garden area you can find products with QR Codes

5. Stay posted on for another blog post just for you on QR Codes usage inside Wilkes County Hardware!!!

Working the Algorithm

Social media…Facebook, Instagram, Twitter, Snapchat, blogs, Pinterest, LinkedIn, TikTok… we all probably use at least one or more forms of these almost everyday.

How much do you know about the algorithm???? The set of rules that organizes, filters, and sends content into your social media feed.

I can tell you I am still learning about how the algorithm works in Instagram and Facebook. When I started this journey five and half years ago, I didn’t even have a Facebook account.

As our business grew, the interest intensified for me to dabble into the social media world, get the word out about our business ownership and the services/products we provide to our community.

The more I used these social media sites, the more I wanted to know truly how all this works… It has been informative for me, so I thought it might be valuable for you as well.

Hopefully you will find this useful as you navigate your favorite social media pages. I know my actions have changed since I have learned more about how the algorithm works.

Please don’t take this as an exclusive piece of knowledge, this is only a small portion of what I have researched and learned.

In Instagram, once your content is posted, it will go to the people who are the MOST active on your Instagram feed first. Instagram sends it to these folks first… those who comment, engage regularly with your posts… (hit the heart ❤️ button, commenting etc.)Once these folks are active on the new post, and they react to it, comment or ❤️, the algorithm will push it out to a larger audience.

The better the “new” post does(❤️ or actively making comments) more people will get to see your post.

The same happens thing to your post if those key followers DO NOT react to your latest post. If they don’t ❤️ it, or comment, the post will be shown to fewer people.

The “average” lifespan” of an Instagram post is about 24 hours. 😳Whatever message you wish to convey, the span of time is short and fleeting. The same Facebook post does seem to have a longer life span if the post performance is good.

Facebook also seems to track your “favorites”…Those you interact with while on Facebook and you tend to see those posts more frequently.

Next, let’s talk about making comments on Instagram and a Facebook post, keeping the algorithm in mind.

The algorithm loves to see a comment that is more than 4 words, in essence a sentence.

When you type 4 or more words into a comment, It is a strong indication that you took the time to engage,( stop to read it) & gave a thoughtful response back.

Leaving a comment like a single ❤️ or even a 👍🏻 could be an indicator of a bot to the algorithm.

Posts that have thoughtful engagement do well, on both Instagram and Facebook.

So if you truly love a post, then take the time to send an appropriate reaction. Honestly, a well thought out response is what most people love.

We have truly been blessed with AMAZING followers!!!! Many do take the time to react to our posts and we appreciate it so very much.

Please continue to support your favorite small businesses. One small significant way in which you can do that is easy…hit that like/love button or comment on posts. The algorithm is looking for these type of activity from users.

In order to grow our account, we have to continue to get out there to a wider audience within our hardware community. So we need your help in order to continue to grow in an authentic & organic way. The most simple ways I have previously mentioned, but a “slam dunk” is to share the post.

In Facebook it is easy to do, hit the share icon and send it out to your own personal feed where more folks will see it.

Instagram works a little bit differently in order to share content that was posted. The paper airplane icon sends content to your story. This is a good way to share information with others.

Speaking of stories… Instagram Stories are huge!!!! Most Instagram followers view at least some IG stories each day. Stories are a quick way to view fun, quick bits of content.

Stories are an EXCELLENT way to engage with followers. Particularly, getting feedback on what followers love. The more feedback you can give your favorite businesses, the better they can serve you and your greater community.

So participate in polls and those slider stickers… send a message in DM if you love a photo from a story. All of these count as good engagement, which is absolutely amazing news for continued growth and spreading awareness of services/products that businesses are offering.

In closing, you as a follower, have a tremendous amount of influence on how your favorite businesses will grow. You can be passively active in your social media pages and small businesses can continue to fight the algorithm or you can assist them in continuing growth.

Our growth has been slow but steady over the last few years and we applaud your efforts and support.

Ultimately, social media is more than algorithms, hashtags, &followers. When you have the opportunity to connect with a group of people who have similar interests, it can be powerful.

Social media has created connections to friends and family all over the world.

Connections… part of our why we do what we do, helping our customers and followers within our community to find what they need in our hometown hardware store, no algorithm is necessary for that.